http://www.autopilot-insurancemarketing.com/sqp/ Insurance Marketing Strategies – You Need To Include Email/Autoresponder Recommendation #1 For Your Insurance Marketing Strategies If you sell insurance online, then it is a must that you use email/autoresponder marketing. Don’t be afraid or turned off by the term; this type of marketing simply pertains to a strategy of using a readymade email series that you can automatically send out to your customers. In turn it will decrease your marketing time significantly. This article will tell you why your business needs this in order to generate sales and experience growth. Easier To Sell To Current Prospects & Customers The best marketers will always say that it is much easier to sell to current customer and prospects on your list, than it is to generate and sell to new leads every month. This means that when you’re promoting a product or service, it’s more likely that you’ll make a sale from an existing customer or existing prospect than a new one. This is because it’s easier to sell to someone who is already familiar with your brand, someone who has already bought from you before, than to someone who is seeing your product or service for the first time. With an email series, you can improve customer / prospect relations and encourage loyalty. Insurance Marketing Strategies Needs To Build Trust The reason why it’s easier to sell insurance to someone who already knows your business is because people these days don’t want to take the risk with new agents and companies. Typically they like their comfort zone. They don’t want to end up spending their hard-earned money on insurance that they don’t need, and they don’t want to end up being scammed. By employing email/autoresponder marketing, you can announce updates on a regular basis so your customers can get to know you better and feel that you can be trusted. Make sure your updates are relevant and helpful to boost your reputation. To satisfy the need for speed People these days simply cannot wait. One of the obvious advantages of using the email or autoresponder type of marketing is that you can get to your customers’ concerns right away. You can announce promos, answer inquiries, or even send birthday or holiday greetings on time. This makes your agency and service accessible, thereby showing your prospects and customers that you are there when they need you. Most Importantly is that they see you at least every month! With all the advantages that email/autoresponder marketing offers, it’s no wonder why it’s a growing trend these days. Use it for your business and see the difference it can make. I recommend implementing an autoresponder system as your agencies primary Insurance Marketing Strategies.